Tobacco giant Philip Morris sold a fifth more tobacco in the first three months of this year for his cigarette replacement IQOS. The company was able to expand considerably in Europe in particular. The number of cigarettes sold remained virtually the same as in the previous year. A decline in Europe was offset by an increase in sales in Africa and the Middle East.

Incidentally, the sale of tobacco for the IQOS devices, which heat tobacco instead of burning it, remains a lot smaller than the cigarette branch. Philip Morris sold more than 164 billion of normal cigarettes. The tobacco units for the IQOS units sold 11.5 billion times.

The turnover of Philip Morris, which is known for, among other things, the Marlboro cigarettes, fell 2.1 percent to 68 billion dollars. Without unfavorable currency effects, however, there was a sales increase of 3.2 percent. Philip Morris left almost 1.4 billion dollars under the line, which was nearly 1.6 billion in the first quarter of last year.

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