Next year, a bond loan will be launched on the market to protect the black rhino. The bond pays out when the number of rhinos increases. The fifty million dollars raised with the bonds is invested in measures to combat poaching and improve living conditions in five game parks in Kenya and South Africa. The bond is issued by the Zoological Society of London (ZSL) and Conservation Capital. If the number of rhinos continues to fall, the value of the bond falls and less interest is paid. If the number of rhinos increases, more interest will be paid. That interest is paid by donors, governments and nature conservation organizations. In this way they do not have to invest in the protection of the rhinos, but it only costs them money if there is success. The initiators hope that the population will increase by 10 percent in 2020. Currently there are only 5,500 black rhinos alive worldwide. The initiative is supported by banks such as Credit Suisse and UBS. With this action, ZSL and Conservation Capital hope to set a precedent for future projects to protect endangered species. The rhino impact bond model “offers an enormous opportunity to finance nature conservation and to share the financial risk of restoring biodiversity. It allows nature conservation organizations such as ZSL to protect more wildlife, and provides traditional donors for their money, “says ZSL director Dominic Jermey.