The turnover of physical stores in the Netherlands barely grew last year. This year, too, the rise in revenue from ‘stone’ stores is lagging behind that in other countries, market researcher GfK expects. One of the reasons for the limited growth is the popularity of online shopping in the Netherlands.

Physical stores in the Netherlands increased their turnover by 0.2 percent last year and are growing by 0.5 percent this year according to GfK. That is lower than in neighboring countries and well below the expected average growth of 2 percent across Europe.

Researcher Danny van den Burg of GfK points out that online stores in the Netherlands have gained ground relatively quickly compared to other countries. For retailers it is therefore important to pay a lot of attention to the personal experience of customers in their store, which can be a plus compared to “impersonal” internet shopping.

Stores in Eastern Europe can count on the strongest growth this year, with an expected plus of more than 11 percent in Ukraine as the outlier. Purchasing power rose sharply in Eastern European countries, offsetting uncertainty about brexit and trade tensions.

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