Home News Life American car icon Lee Iacocca passed away

American car icon Lee Iacocca passed away

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Former Ford top manager and Chrysler boss Lee Iacocca, the man who made the Ford Mustang great, died at the age of 94. He was considered one of the best-known leaders in the American automotive industry.

At Chrysler, he managed to resolve a crisis that prevented the company from going bankrupt.

Iacocca started his career with Ford in 1946, where he held various positions. In 1978, however, he had to leave the company after a collision with Henry Ford II.

For Chrysler, where Iacocca was at the helm between 1978 and 1992, the son of Italian immigrants got a loan from the government to keep the group afloat.

Under his leadership, Chrysler launched the Voyager minivan, which was sold in large numbers.

Many Americans know Iacocca mainly from commercials on TV in which he praised Chryslers with the slogan “If you can find a better car, buy it”. He was also on the cover of magazines such as Time and Newsweek. Iacocca was also one of the first American businessmen whose autobiography became a bestseller.

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