Life Beyoncé is fighting for daughter Blue Ivy’s name By weekster Posted on September 26, 2019 2 min read Share on Facebook Share on Twitter Share on Google+ In a lawsuit for the Blue Ivy Carter brand name, Beyoncé (38) states that her daughter is a cultural icon. The singer wants a wedding planner who runs a business called Blue Ivy to stop her from recording her daughter’s name as a brand. “The presence of the word Carter refers to the celebrity” Wendy Morales claims that she is entitled to the name Blue Ivy and it can be confusing if Beyoncé starts using her daughter’s name as a brand. “Her statement that customers will confuse a small wedding planner case with Blue Ivy Carter, the daughter of two of the world’s best-known artists, is ridiculous and should be rejected,” the singer said in court documents held by The Blast. Beyoncé also emphasizes in the papers that she wants to record the full name of her daughter, Blue Ivy Carter. “The presence of the word Carter refers to the celebrity Blue Ivy Carter and not to the regional cause of the opponent,” said the musician. The singer and father of her children, Jay-Z, have been trying to capture the name of their oldest daughter as a brand since the birth of Blue Ivy in 2012. She has not succeeded so far. The names of their twins born in 2017, Rumi and Sir Carter, have been registered.