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Fashion brands across the Europe hit by lockdowns

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The demise in the fashion industry caused by the COVID-19 is felt throughout Europe. Due to shop closures and other measures to contain the coronavirus, shops sold many times less during the major December month than in the festive season a year earlier, reports the European statistical office Eurostat.

In the textile, clothing and footwear sectors, sales in the European Union in December fell by 28% compared to December 2019. A month earlier, the industry saw annual sales fall by almost 40%.

The crisis was also noticeable at the gas station. On a year-by-year basis, in December, almost 13 percent less gas was supplied. These reductions were offset by higher sales in the categories of food, drink and tobacco. More than a quarter more was spent on mail order and internet orders.

Throughout crisis year 2020, sales volumes in the EU fell by 0.8% on average. In the euro area, the fall was 1.2%. On a monthly basis, there was an increase of 1.4% in the EU and 2% in the euro area in December.

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