The Swiss running shoe brand organizes – a running competition on the Afsluitdijk called ‘On Run to Zurich’. The head office of the young and innovative brand is located in Zurich (Switzerland), with a wink and a forgotten umlaut the brand plays on the small village of the same name. The Afsluitdijk has a ferocious appeal to endurance athletes. With a length of 32 kilometers, the Afsluitdijk is the longest dyke in the Netherlands. Nowhere in the Netherlands can you walk straight ahead or drive without encountering a side road. Smuggling or cutting off is not an option, the elements must be defied. ‘On Run to Zurich’ is about part of the Afsluitdijk, with two distances: 6 and 17 kilometers. In the morning people gather at 10.00 in Zurich at the village house ‘It String’. The runners go to the two starting locations in buses: Kornwerderzand for the short distance and Breezanddijk for the long distance. The ‘On Run to Zurich’ is an event that arose from the cooperation between the Swiss running shoe brand On and Runnersworld. On launches a new model shoe daily for this event: the On Cloudace. This is a shoe that is ideally suited for long distances; the link with the Afsluitdijk is therefore laid quickly. Runnersworld is partner of On and with 24 stores in the Netherlands the largest running specialist in the country. In addition, Kika, as a permanent partner of Runnersworld, is associated with this event. € 1 goes to Kika for each registration, or more: those who donate more can opt for this when registering. After the course has ended, a modest event with various stands will be on the finish area. Not only can all On’s shoes be tested (they can get dirty), Kika is also present and there are various food trucks. Participation costs € 10 per person. A unique On Run to Zurich T-shirt costs € 9.95. Registration closes on 23 June next or as soon as the maximum number of participants (500) has been reached.