PVH, the parent company of, among others, the fashion brands Calvin Klein and Tommy Hilfiger, will focus more on comfortable leisure clothes. That’s what CEO Emanuel Chirico says in a quarterly statement. Because of the measures to prevent the spread of the coronavirus, people are much more at home. The American company sold 36 percent more clothes over the internet over the last period. In the third quarter, turnover was over 2.1 billion dollars. That’s 18 percent less than in the same period last year. Tommy Hilfiger did it with a turnover drop of over 12 percent relatively better than Calvin Klein. The results in the third quarter were better than those of the previous two quarters and also better than the company had expected. This line seems to continue in the fourth quarter, despite the resurgence of the coronavirus and the temporary shop closures in, among other things, Europe. “We have exceeded our expectations for the holidays in the fourth quarter so far, including Singles’ Day in Asia and our Black Friday promotions in North America and Europe,” said Chirico.
