Albert Heijn stops the fast delivery service Rappie with which it has been experimenting in Rotterdam since the end of last year.

The customers of Rappie were informed yesterday about the end of the delivery service of Albert Heijn. This does not mean that residents of the port city have to go outside again for their groceries. The logistics partner behind the trial, the company Superbuddy, will start shipping for other users from 1 December.

Rappie was a trial where customers of Albert Heijn received their online shopping within two hours. The pilot project would last a year and is now at an end. He is not scaled up. AH says by e-mail:

“We take the experience of the trial into the further development of our online services”.

Eva Mathlener, head of concept & design at the wholesaler:

“We test many new concepts to see what our customers think. Together with SuperBuddy we have seen the past year that instant delivery offers many opportunities. “

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