Rolex has officially launched a second-hand watch certification program, giving the Swiss company more control over its timepieces in the $ 20 billion-worth second-hand luxury watch market.

Within the program, Rolex makes it possible for consumers to buy second-hand watches that have been certified as authentic by the label itself. To preserve and preserve its existing products, the brand guarantees that timepieces are at least three years old and meet the strict quality criteria that all Rolex products must meet. After authentication, the company’s second-hand products receive a two-year international warranty that remains valid from the date of resale within the Rolex network.

The program will be available for the first time at selected Bucherer boutiques in six countries in Europe from this month; Switzerland, Austria, Germany, France, Denmark and the UK. Other Rolex retailers who choose to be part of the program will be able to participate in the spring of next year.

Official dealers will receive a signature Rolex Certified Pre-Owned plaque, and each product will have a Rolex Certified Pre-Owned seal confirming the status of a verified second-hand watch. In addition, retailers send an official warranty card at the time of purchase, which confirms the authenticity of the watch.

“Rolex watches-New Or Used – may only be purchased from official Rolex retailers, who are authorized to sell and maintain Rolex watches,” the company said in a statement. “Thanks to their skills and technical expertise, the retailers ensure that every timepiece continues to function smoothly over the years. Only the official Rolex network can provide these guarantees.”

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