The well-known fashion designers Viktor & Rolf have designed a special T-shirt for the Pride in collaboration with the HEMA chain store. The message ‘love is for everyone’ is written on it in rainbow letters.

“Wear this t-shirt and celebrate love with us!”, The department store headlines. The limited edition t-shirts are available in ten Amsterdam branches.

The gentlemen, too, have their share of this collaboration. “By working together with HEMA during Pride, we reach a very large part of the Netherlands with an important message; Love is for everyone”, says the fashion designers.

Viktor & Rolf designed the shirts in honor of Pride week, which will start in two weeks in our capital. All proceeds from the shirts will go to the COC.

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