Home News Life Erland about the new SBS: “We are constantly on the move”

Erland about the new SBS: “We are constantly on the move”

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SBS6 should show a progression this fall with the new programming, for which the channel has brought many big names such as Linda de Mol, Johnny de Mol, Gordon and Wendy van Dijk. That’s what Erland Galjaard (52), advisor to the parent company Talpa Network, says. He expects the channel to show the first growth in October, November and December.

For SBS6, the new TV season started last week with the introduction of Lingo and Man bites Dog. Erland:

“We are ready to try new a things and that is what we will continue to do in the coming years. We want to rebuild a channel with a great pleasure and above all make a lot of great programs. We have just started that.”

‘Lingo’ and ‘Man bites the Dog’ started last week with the above-average viewing figures of half a million and more.

“The first figures are of course a huge boost and for us it is a reason to celebrate.”

A strong eve is of strategic importance for the TV channels, who want to hold viewers for the programs on prime time. That is why SBS6 is already developing an alternatives to Lingo and Man bites dog, says Galjaard. “We’re going to try even more on the eve, because you never know if these programs will continue to score. Lingo, which has proven itself internationally, is now a building block in programming. And if it continues to work, it’s great. But a new things are ready , for if it didn’t work out. We’re constantly on the move. ”

Growing a TV channel is a lengthy process, says the former RTL program director. He is also tempering too high expectations.

“In that regard, the TV channels are like oil tankers, it takes a while before you see movement when you change course.”

SBS6 is the third channel in the Netherlands, after NPO 1 and RTL 4. Galjaard: “But it’s not a competition. We don’t have to go beyond a channel. We really see if our programs add something to what others are doing. We will have to try our place to conquer with a channel that adds something and that people enjoy watching SBS6 had an average market share of 7.7 percent this year “This should be able to go up this fall step by step,” says Erland.

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