Life Selena Gomez is launching her own make-up line this year Posted on February 5, 2020 1 min read Share on Facebook Share on Twitter Share on Google+ Following on celebrities such as Kim Kardashian, Kylie Jenner and Rihanna, Selena Gomez (27) is launching her own cosmetic brand this year. With her brand ‘Rare Beauty’ the singer wants to convey the message that men and women can be themselves. “I stopped trying to be perfect” After two years, Selena Gomez can finally announce her big passion project: this summer her cosmetics line Rare Beauty. Yesterday she informed her followers via Instagram Live. “I launch my own beauty brand and it’s called Rare Beauty. It’s not just a brand, but a lifestyle. I want men and women to feel comfortable.” As soon as Selena takes her first steps in this billion-dollar business, it immediately starts competing with other cosmetic giants. At least she seems ready for battle so far. Within one day, the Instagram account of the beauty brand already has more than 1 million followers and with 167 million followers on its own counter, Selena will certainly succeed in getting the brand under the attention.