American president Donald Trump calls for a boycott of Goodyear Tire & Rubber, an American manufacturer of tires. According to Trump, Goodyear banned his red signature campaign caps with the election slogan Make America Great Again (MAGA) on the shop floor.

“Don’t buy tires from Goodyear. They’ve announced a ban on MAGA caps. Buy much better tires for much less money, ” says Trump’s tweet.

His appeal follows social media images in which employees in a training session would be approached about suitable work clothes. In addition, clothing containing, for example, ‘Black Lives Matter’ and support for homosexuals and transgender would be considered suitable, while clothing containing, for example, Trump’S MAGA slogan is considered unacceptable.

Goodyear stated in a statement that the images do not come from the company or belong to a training session on diversity. The group claims to ban all forms of harassment and discrimination and asks workers in the workplace to stay away from political statements of support for any party or candidate.

Investors on Wall Street reacted shocked by Trump’s tweet, as Goodyear lost 6% of its share shortly thereafter. Later the losses were gradually eliminated. Goodyear is the largest tire manufacturer in North America.

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