Keep Twitter woke – activists demand

A number of large companies are temporarily stopping advertising on Twitter due to the acquisition by Elon Musk. This is reported by The Wall Street Journal on an insider basis. These include pharmacist Pfizer and snack manufacturer Mondelez. Automotive brand Audi and food manufacturer General Mills confirm to the newspaper temporarily not to show ads on Twitter.

Advertisers are concerned that Musk is relaxing the rules around expressions on the platform to such an extent that there will all be unwanted messages around their ads. For example, it could be hate messages.

Other companies stop advertising on Twitter because of the uncertainty within the company. Recently, a large number of senior executives have left or been fired. This happened, among other things, in the marketing and sales departments of the messaging service.

Twitter’s revenue has plummeted in recent days due to activists, the new owner and billionaire Elon Musk claims on Friday. Large companies have temporarily stopped advertising on the social medium due to its acquisition.

“Twitter has seen a massive drop in revenue, as a result of activist groups putting pressure on advertisers, even though nothing has changed about message monitoring and we’ve done everything we can to satisfy activists,” Musk said in a tweet. “This is crazy! They are trying to destroy freedom of speech in America.”

Among other things, car manufacturer Volkswagen is taking a break from advertising on Twitter. Earlier, food manufacturer General Mills confirmed for the time being not to advertise on the messaging service, which relies on advertisers for a large part of its sales. Snack manufacturer Mondelez and pharmacist Pfizer would also have stopped advertising on Twitter.

In addition to concerns about too loose regulations on statements on Twitter, advertisers are also struggling with uncertainties about the company’s course under Musk. Many executives at the tech company have left, including employees of sales and marketing departments. In addition, another 7,500 employees would lose their jobs.